Wednesday, May 8, 2013

Coca Cola as a patent medicine




Dateline: May 8, 1886 – Pharmacist John Pemberton first sells a carbonated beverage named "Coca-Cola" as a patent medicine. Patent medicines are compounds promoted and sold as medical cures that do not work as promoted. "Patent medicine" is a misnomer since in most cases, although products might be trademarked, they are not patented (the patent process requires proof that something new has been discovered. Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea.It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).

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