Mcdo vs. Big Mak trademark case

I recently  saw the food chain  in  Mauban, Quezon which was  involved in one of the landmark trademark case of McDo vs. BigMak. 

The Supreme Court ruled in August 2004 that aurally the two marks are the same, with the first word of both marks phonetically the same, and the second word of both marks also phonetically the same. Visually, the two marks have both two words and six letters, with the first word of both marks having the same letters and the second word having the same first two letters. In spelling, considering the Filipino language, even the last letters of both marks are the same. Clearly, respondents have adopted in “Big Mak” not only the dominant but also almost all the features of “Big Mac.” Applied to the same food product of hamburgers, the two marks will likely result in confusion in the public mind.Absent proof that respondents’ adoption of the “Big Mak” mark was due to honest mistake or was fortuitous, the inescapable conclusion is that respondents adopted the “Big Mak” mark to “ride on the coattails” of the more established “Big Mac” mark. This saves respondents much of the expense in advertising to create market recognition of their mark and hamburgerhttp://sc.judiciary.gov.ph/jurisprudence/2004/aug2004/143993.htm

“DLSU-IPAA joint IP seminar”

“DLSU-IPAA joint IP seminar”
 
Greetings!     
For the first time, the De La Salle University (DLSU) and the Intellectual Property Alumni Association, Inc. (IPAA), in cooperation with the DLSU COMMERCIAL LAW  DEPARTMENT and student organizations LEY LA SALLE and the INTELLECTUAL PROPERTY ADVOCATES, shall conduct a one-day joint seminar entitled, “INTELLECTUAL PROPERTY, BUSINESS, and THE ACADEME”, which will be held at Century Park Hotel, Pablo Ocampo Street, Manila, on October 1, 2011, from 8am to 5pm.

The topics to be discussed during the seminar are conceptualized to provide entrepreneurs and those who are about to enter into business, corporate directors / officers and staff, college administrators and professors, professionals, and career-minded individuals, with both a theoretical and practical understanding of copyright, trademark, and patents and how intellectual property can best be protected and applied to commerce and trade, the establishment of new businesses, and the development of new products and services.

For more info, please contact
                                    Ms. Natividad Juego
                                    INTELLECTUAL PROPERTY ALUMNI
                                    ASSOCIATION, INC. (IPAA)
                                    Tel. Nos. 891-1316 to 19
                                    Email Add:  info@sapalovelez.com
                                    Fax No.  891-1198