Wednesday, June 20, 2012

JAWS

Dateline: June 21, 1975. JAWS opened in cinemas.
Jaws is a 1975 American thriller film directed by Steven Spielberg and based on Peter Benchley's novel of the same name. The prototypical summer blockbuster, its release is regarded as a watershed moment in motion picture history. In the story, a giant man-eating great white shark attacks beachgoers on Amity Island, a fictional summer resort town, prompting the local police chief to hunt it with the help of a marine biologist and a professional shark hunter.

Generally well received by critics, Jaws became the highest-grossing film in history at the time. It won several awards for its soundtrack and editing, and it is often cited as one of the greatest films of all time. Along with 1977's Star Wars, JawsJaws was key in establishing the benefits of a wide national release backed by heavy television advertising, rather than the traditional progressive release in which a film slowly entered new markets and built support over time was pivotal in establishing the modern Hollywood business model, which revolves around blockbuster action and adventure pictures with simple "high-concept" premises that are released in the summer at thousands of theaters and supported by heavy advertising. It was followed by three sequels, none with the participation of Spielberg or Benchley, and many imitative thrillers

Jaws opened with a $7 million weekend and recouped its production costs in two weeks. In just 78 days it overtook The Godfather as the highest-grossing film at the North American box office, sailing past that picture's earnings of $86 million to become the first film to reach $100 million in rentals. Its initial release ultimately brought in $123.1 million in rentals.

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