A maritime lawyer by profession, sometimes called Frog Prince of the Philippines with currently more than a thousand of collectible frog items. Like the frogs with a reputation for leaping that is well deserved, jump with me to my froglandia as we travel and explore the world seeking symbols of divine powers of love, fertility, regeneration, rebirth, immortality, and transformation.
Dateline:
May 8, 1886 – Pharmacist John Pemberton first sells a carbonated
beverage named "Coca-Cola" as a patent medicine. Patent medicines are
compounds promoted and sold as medical cures that do not work as
promoted. "Patent medicine" is a misnomer since in most cases, although
products might be trademarked, they are not patented (the patent process
requires proof that something new has been discovered.
Coca-Cola was bought out by businessman Asa Griggs Candler, whose
marketing tactics led Coke to its dominance of the world soft-drink
market throughout the 20th century. Coca-Cola is a carbonated soft drink
sold in stores, restaurants, and vending machines in every country
except Cuba and North Korea.It is produced by The Coca-Cola Company of
Atlanta, Georgia, and is often referred to simply as Coke (a registered
trademark of The Coca-Cola Company in the United States since March 27,
1944).
Dateline: June 16, 1903: Pepsi -Cola was introduced as the new name of "Brad's Drink", a carbonatedsoft drink named after the digestive enzyme pepsin and kola nuts used in the recipe that is produced and manufactured by PepsiCo. And then, there was the COLA WARS!
The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham describes the trademark as an "arbitrary hyphenated word "PEPSI-COLA", and indicated that the mark was in continuous use for his business since August 1, 1901. The Pepsi-Cola's description is a flavoring-syrup for soda water. The trademark expired on April 15, 1994
On May 8th 1886, a Dr John Stith Pemberton, a pharmacist, gave birth to the Cola Wars when he made a new syrup for the original Coca Cola and sold it down the road at Jacobs pharmacy. It was many years before it became the enormously powerful brand it is today.Meanwhile in 1898, over in New Bern, North Carolina, Pepsi was invented by another pharmacist Caleb Bradham under the name "Brad's Drink". Again it was aimed at a market looking for a refreshing drink that had some beneficial effects. The logos at this point are strikingly similar, to the point of Pepsi’s looking remarkably like a copy of Coke’s.
The Cola Wars are the mutually-targeted television advertisements and marketing campaigns since the 1880s between soft drink manufacturers
Coca-Cola Company and PepsiCo Incorporated. At present, Pepsi was knocked to third place behind Coca Cola and Diet Coke, Diet Coke outsold Pepsi in 2010. Coca Cola sold 1.6 billion cases of its regular soda and 927 million cases of its diet soda, while Pepsi sold only 892 million cases
Taste is important but not as important as the product’s identity, to which consumers had familial attachment.Sip tests, where testers drink only small quantities of a product, often produce diametrically different results to home-use tests. While many people will prefer a sweeter drink when just having a small amount they will find such drinks too sweet when drunk in any quantity. The tests also fail to take into account something called “sensation transference” which is when testers attribute their emotional attachment to a product to the taste of the product.
Branding is not about logos, it’s about the consistent delivery of values to allow you to gain a feeling or emotion from it. The logo is only the symbol to show you have arrived at that branded experienceThe logo is therefore not the most important element of any brand, it’s the continual reinforcement of those values.. Products have come to being their own entity.
The Cola Wars still rage for over more than one century and still trying to take your mouth hostage. Try as they may, Pepsi was from the start was a Coke knock-off. Recipes have changed and spawned different brands for the ultimate supremacy to be the Cola King of the world. There is one front that Pepsi has never won and can’t win. The image of Coke has not changed much since 1885. They remain true to their first logo and have not changed much , Pepsi on the other hand has metamorphosed so many times looking for an identity. Lines are drawn by sensitive taste buds but the face of Coke has not changed for 126 years. Not too many companies are able to keep a consistent corporate image for that long and remain on top of the game.
Most analysts say that Pepsi’s mistake has been that by constantly changing the logo, they have changed the symbol of arrival. As such, every time they change it, they create a level of uncertainty in a potential customer, rather like going into a pub or office you don’t know, that it may not be to your taste. You will naturally ask yourself ‘Will it be the Pepsi I know? Or have they changed it to make it more relevant to a new more exciting and younger audience? On the other hand, what Coca Cola has done is to continue to build on their original values. The logo has evolved, but never changed so radically that it will lose its connection with the previous generation. Because of this brand continuity, Coca Cola will always mean something similar to each of us.
Coca-Cola and Pepsi-Cola focused particularly on pop stars; notable soft drink promoters included Mariah Carey, KISS, Tina Turner, Britney Spears, David Bowie, Rod Stewart, Jim Varney Elvis Presley, Michael Jackson, Madonna, and Ray Charles (for Pepsi) and Whitney Houston, Paula Abdul, Weird Al Yankovic, George Michael, Christina Aguilera, Max Headroom, and Elton John (for Coca-Cola).
The following chart lists these competitors by type or flavor of drink.
